5 Simple Ways to Get Your SAP Business Found in AI SearchEnterprise software buyers are changing the way they research SAP solutions, for example, many are now using AI platforms such as ChatGPT, Perplexity, and Gemini to explore topics like S/4HANA migrations, SAP BTP adoption, and digital transformation strategies. This...
How to Increase Attendance for SAP Events and Engage High-Value Decision-Makers
If you’re looking to increase attendance for your SAP events and bring in more high-value, decision-making audiences, this blog will show you how we aim for and consistently achieve 60%+ attendance. In B2B event marketing, registrations often take centre stage because they are easy to measure and report on, but...
The Secrets Behind LinkedIn Messages That Get Replies
We’ve all heard the advice when it comes to writing LinkedIn messages: keep it personalised. And to some degree, I agree. A slightly more personalised message is always going to land better than something outrageously vague or completely ChatGPT-ified. For example: The personalised message will likely have a higher conversion,...
How Leading SAP Partners Can Shape Their 2026 Business Plans to Unlock More Funding
As SAP moves into 2026, partners are finding that funding is increasingly tied to impact. Recent changes in how SAP awards Development Funds (DF) indicates that the partners who are best positioned to secure development funds are those who can clearly demonstrate how their plans support SAP’s transformation priorities, while delivering measurable...
A Practical Guide to Standing Out for SAP Partners
The SAP ecosystem is expanding rapidly with more SAP Partners competing for influence and customer trust. It’s never been more important to differentiate yourself. Standing out isn’t about being louder. It’s about being more strategic and aligned with what both SAP and customers value most. We’ve created this guide to...
How to Build a Successful Pipeline Engine for SAP Solutions: Your 5-Step Guide
In today’s competitive SAP ecosystem, building a scalable pipeline involves creating a system that consistently identifies, nurtures, and converts the right opportunities. For SAP partners, success depends on understanding your audience and using the right tools to engage with purpose. Let's break down the key steps to help you build...
Event KPIs That Matter: Benchmarks Every SAP Partner Should Know
With so many ways to connect today, events remain one of the most powerful ways for SAP partners to engage customers, build pipeline, and bring their solutions to life.And the good news is that hosting events is easier than ever, but what sets great events apart is the ability to...
The Human Edge in 2026 Digital Transformation
Introduction Digital transformation is often talked about in terms of technology; AI, automation, ERP, cloud migration. These are the tools shaping enterprise strategies and driving headlines. But as we look ahead to 2026, it’s becoming increasingly clear that technology alone is not enough. The organisations set to thrive will be those...
Learning by Doing in the Age of AI with Simulation
Technology is evolving at an unprecedented pace, reshaping how we make decisions and navigate daily work. Tools like AI copilots and real-time analytics are becoming embedded in workflows, offering powerful capabilities that demand more than theoretical understanding. Yet learning methods haven’t kept pace. While innovation accelerates, much of professional training...
What Buyers Want: B2B Customer Expectations No One’s Talking About
In the last few years, the B2B buying journey has quietly but fundamentally changed. Not with one big, obvious shift, but through a series of small ones: pandemic-era digitisation, generational turnover in decision-making roles, rising expectations shaped by consumer tech. These shifts haven’t always been loud, but they’ve altered how buyers...