SAP's strategic growth plans in the mid-market have been clearly laid out for 2025. But what does this mean for you as a partner? And how can you align your strategy to grow alongside? At the 2025 Partner Summit, Christian Klein and SAP told us their key priorities that are shaping...
Your 2025 Goal-Setting Toolkit for Personal and Professional Growth
As we step into 2025, the ability to set clear personal and professional goals is more important than ever. Strategic planning is needed to navigate the challenges of digital transformation and structured goal setting is an essential tool for driving business success. For this reason, we have put together this...
The Importance of Thought Leadership: Positioning Your Brand as an Industry Authority
The Importance of Thought Leadership: Positioning Your Brand as an Industry Authority Establishing your brand as a thought leader is essential for SAP partners especially, as becoming recognised as an authority brings not only visibility but the trust and loyalty that drive growth. But how do you position yourself as...
Why AI Isn’t the Ultimate Content Solution and What to Do Instead
It’s tempting to believe that automation, particularly AI, can fully take over content creation. After all, the speed and efficiency AI provides is attractive, especially when deadlines loom and the pressure to deliver is immense. But is that really the answer? As businesses push to get lead generation campaigns into...
How SAP Partners Can Embrace Inbound Marketing in 2024
One truth is constant in marketing: the only way to stay ahead is by innovating. In 2024, the rules of B2B marketing are evolving. Companies in the tech space wanting to gain a competitive advantage must continuously evaluate their tools and techniques to rethink how they connect with their audience....
Effective Strategies for Integrating AI in Outbound Marketing for the SAP Ecosystem
Marketers across the world are increasingly integrating AI into their outbound marketing workflows, and at TIE, we love to see the continuous technological innovation being brought to our fingertips every day. However, we're seeing an influx of AI-generated content being produced under the assumption that more is better, but this...
Inbound vs. Outbound Lead Generation: Choosing the Right Approach
In the ever-evolving landscape of lead generation, two prominent approaches have emerged: inbound and outbound. Each method has its own set of strategies and tactics, and choosing the right one, or methods to leverage both, can significantly impact your marketing success. In this blog, we'll delve into the differences between...
Post Webinar Engagement: Ensuring Meaningful Follow-Throughs After Your Events
Webinars have become an indispensable tool for sharing knowledge, discussing trends, and fostering engagement in the tech industry. They offer a platform for experts to connect with a global audience, and participants to learn about the latest developments. However, hosting a successful tech webinar goes beyond the live event –...
Building Anticipation: Pre-Event Tactics to Boost Attendance and Excitement
Planning a successful event requires more than just organising the logistics. It also involves generating buzz and excitement to ensure maximum attendance and engagement. By building anticipation before the event, you create a sense of curiosity that motivates attendees to mark their calendars so that there is no way that...