Driving High-Quality Attendance for Canidium’s ITC Vegas Happy Hour
Client: Canidium (SAP Partner)
Event: ITC Vegas Happy Hour
Location: Las Vegas, USA
Audience: Senior insurance decision-makers
Funding: SAP-funded event
Objective: High-quality attendance & pipeline impact
The Challenge
Canidium secured SAP funding to invest in business development through an exclusive in-person event at ITC Vegas. The challenge was ensuring that:
The right senior insurance decision-makers attended
Engagement went beyond networking and translated into pipeline
SAP funding delivered measurable business impact
Canidium needed a proven audience acquisition strategy to maximise the return on their investment.
TIE’s Strategy
TIE applied its event-led demand generation expertise to design a targeted approach focused on:
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Attracting high-calibre, senior insurance decision-makers
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Using personalised, multi-touch outreach to drive attendance
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Ensuring engagement levels were strong enough to support follow-up conversations
The strategy prioritised quality of attendance, not just numbers.
The Solution
Our most requested service from SAP partners is audience acquisition because we know how to get high-quality delegates to attend on the day, and are proud of our higher than industry-standard attendance rate.
We did this for Canidium by implementing a unique and comprehensive demand generation strategy, including a targeted multi-touch marketing campaign with personalised outreach and our expert-led consultancy.
This helped Canidium plan and host an exclusive, high-impact happy hour at ITC Vegas, while TIE’s advanced in-house data analytics ensured the right insurance decision-makers were in the room.
Results
TIE consistently over-registered to ensure attendance targets were met on event day.
Happy Hour Outcome
Delivered against a target of 40+ registrations and 20 attendees, the event significantly overachieved expectations, resulting in 30 qualified, senior-level attendees on the day.
TIE’s targeted, multi-touch demand generation strategy ensured strong registration volume and an above-industry-standard attendance rate, bringing the right insurance decision-makers into the room and creating a highly engaged, high-value environment for meaningful conversations and pipeline-building opportunities.